In late September this year, world-renowned consulting firm McKinsey for the first time for China
Home Appliances
Market released
Research
The report also said: By 2010, home appliance chain channel providers will cover a city of about 70% of household appliance market, covering secondary and tertiary cities, 30%, while
States United States
Merger with China Paradise will greatly speed up this integration trend.
Recent years, despite China’s home appliance chain channel operators in large-scale integrated gradually into a mature and established its difficult to shake the status of the mainstream Yetai. But it is undeniable that the race between the home appliance chain channel operators rely on the “butterfly effect
Should be “conducted by the price competition has intensified, and in with the relationship between manufacturers emerged similar to the” Stockholm Syndrome “-style evolution of the phenomenon is also becoming more apparent,” more and more stores, more low cost , sell cheaper, “seems to have become a home appliance chain channels to continue with the massive expansion of the” three criteria. ”
Although home appliance chain channels for business, the “more and more stores, more low-cost, sell cheaper” is very important, but not the most important channel for home appliance chain operators most need to consider, is how can we truly achieve the transformation from quantity to quality.
So-called quantitative change to qualitative change, is the home appliance chain channel on how to operate products in the homogenization, promotions homogeneous market competition, changes by simply increasing the number of stores to expand the scale of the practice, but must the formation of differentiated
Service
Competitiveness spent great efforts to really “service competition than price competition.”
Cities from the current level of home appliances market situation, the number of chain stores channel operators have been more like Midian, but
Consumption
Who complained to the chain of channels between business mainly focused on service quality. For example, two from Shanghai market survey, many consumers on the home appliance chain channel promotions business has started to feel the resentment.
Recent years, despite very strong in the “price war” smoke, the home appliance chain channels on the service provider has not given up the pursuit of victory, and the difference in the launch of service projects that included “dare to the world first “and” bright. ” But the reality is that the competitiveness of differentiated services has not really formed, consumer satisfaction has not increased substantially.
Recent times, with Best Buy’s first China store will be the end of December trial operation of Shanghai, China’s home appliance chain Channel operators aspire to and the international home appliance retail giant to compete with the chance of Taiwan coming. However, China’s home appliance chain channels to see if they seriously thought about the question, what is the focus of competition Where?
If the market share point of view, Best Buy’s first China store in Shanghai appliance market will not have much impact, but if the channels of China’s home appliance chain operators thus had a “strong competitiveness,” the good feeling , then some problems. Best Buy’s first China because the Chinese home appliance store really impact the retail market, not market share is temporary diversion, but in its differentiated services to competitiveness may lead to a “feeling of consumption” concept.
In the household appliance market, fierce competition, market share is important, but only on behalf of today, with a low return for a share of the representatives is only yesterday, but the real success in the future will also be able to differentiate their services, This is the channel competition “service to win tomorrow,” will be a rationale for a rule.
[Key words]:
States United States
Best Buy
Suning
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